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Build A Challenger Sale Commercial Teaching Presentation in 10 Steps
In their book, “The Challenger Sale,” Matthew Dixon and Brent Adamson of the Corporate Executive Board discuss how Challenger sales reps use commercial teaching to out-perform their colleagues....
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Challenger Sale Commercial Insight: A Team Pursuit
Over the past year, my organization has implemented the Challenger Sale in our business. As the solo marketer on the team, it has been my job to create the sales enablement content for our target...
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